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The Rabbit Hole VR Moving All Operations to Cool Springs Arcade

Nashville’s first virtual reality gaming arcade closing Church Street location and moving all operations to second location in Franklin


NASHVILLE, Tenn. (August 10, 2021) – The Rabbit Hole VR, Nashville’s first virtual reality gaming arcade, will close its doors at 1807B Church Street at the end of this month and move all operations to the company’s second arcade location in Franklin inside the TOA Sports Performance Center.


At The Rabbit Hole VR, players wear virtual reality headsets and controllers to enter virtual worlds where they can see, hear and interact with each other in single-player and multiplayer games. The company’s mission is to bring people together through fun interactive, social VR experiences.


The first Rabbit Hole VR arcade opened on Church Street in August 2017 with a short three-year lease. In November 2019, husband-and-wife duo, Jennifer and Mitchell Poythress, expanded to a second, larger location at 215 Gothic Court in Franklin near Cool Springs Galleria with plans to move operations soon after. Due to the pandemic, the decision was made to maintain both locations until business at the Franklin location steadied.


“With the building owners at Church Street looking to sell the property and traffic picking up in Franklin, it’s the right time for us to focus on expanding our offerings in Cool Springs,” Jennifer Poythress said. “So many small businesses have been forced to close because of the pandemic, so we feel really grateful to move on from our first location on our own terms and with growth rather than loss.”


The Franklin arcade is the largest virtual reality gaming center in the Southeast – with plans to go even bigger following the closure at Church Street. It currently offers 12 room-scale VR stations, a VR Arena with four “free-roam” stations that allow players to walk in the real world to control their in-game characters, VR escape games, beer service and retro arcade cabinets for non-VR players.


Both arcades currently require reservations to play as a result of COVID-19. Visitors can learn more and make reservations online at www.therabbitholevr.com.




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